I am here in Los Angeles today and we're going to talk about the top 10 tips on how to build more traffic from social media this is a Hot Hot Topic and clearly we're going to cover some of the exciting out here today but let me introduce myself my name is he on the wrong route on the altar of The Ultimate Guide to optimizing your website with Entrepreneur magazine the afternoon folks are also my written out there right for them now social media examiner New York Times Huffington Post social media today best duct tape marketing open at the American Express and so forth this is not about me however let's talk about this and we'll start with a question as.
we like to do what is the most important strategy and social media today well if you're watching this broadcast on YouTube You'll see a big old black slide here which is white on black and it points to content content content it is the single biggest success peace in your social. Media effort so let's dig in here I'm going to break this down on how to use social media for more traffic and it's as I said the top 10 tips but right before I begin I just want to get back to that count and peace for just a second creating content that your audience wants and it actually is looking for is one of the most important places to begin your social media marketing strategy.
I talk to businesses and companies and individuals all the time I know how hard should I use Twitter it is just seems like it's a natural draw or Facebook and I asked about content and what does your content strategy look like what is the schedule for deployment at the answers are either not so much have known the or a Blank Stare so realizing that it's a lot more to it than just simply liking and sharing some pictures of dogs and cats and that you know the ice bucket challenge without getting political here we're going to dive in and make sure that you are really visit my blog at www.gon Ragnar ud.com that's my name.com /blog where you get the details for a lot of this stuff that I'm talking about in the broadcasts and the number one here on the list today is timing is very interesting especially with changes in.
Facebook said rank algorithm and I want to get too technical but it really boils down to this a more and more people more and more activity how do you ever get seen right and of course there's indication of trust and end of thority out there so if you're a big brand you may get more airtime so to speak in the news I want to just go for what I'm telling you here you need to research it and really you need to test it and make sure that you pay attention to frequency on this and timing so you may post something in the morning and never again or not until the night well perhaps you should break that into three or four times typically maybe 5 to 10 on Twitter and 1 to 4 on Facebook may make sense but you need to research this and you need to test it but timing is critical the next one here is to become an educator to provide education and sharing your knowledge and clearly as a business you.
one of your primary goals is to earn money but is also necessary for your customers to know and see that you are passionate about your craft and that you're an expert so I consider offering content again here's the keyboard content provided by the brochure a white paper to download and place these on your website so they are easy to get to know you and ethical bribe if you'd like here either download directly or capture their email and name and then send them come on down remember it's Thursday today or tacos waiting for you come on down this stuff works like crazy so the next one here is conversation and want it seems obvious that you'd be amazed right that the idea that you actually engage in a conversation and then you do it real time is very very important and you acknowledge and reply to your followers and commenters the more engaged they become and the more.
information you get and can provide back out there so be available to your audience in real time and that you can have more meaningful back-and-forth conversations and all these conversations can lead us to get a lot more useful information as I said for you but also sales which is ultimately what you want and stay updated and be current what's interesting about this is you can learn a lot by just doing clearly but understanding that things changed a lot in the inter networking site so make sure that you stay updated by connecting yourself to the corporations that you were using for instance on Facebook you have facebook.com forward slash business and you want to follow those outlets on the various sites and also take experts have to talk about this their blogs you know.
I don't Twitter you can search for this and even set up Google Alerts so you know when things change you can actually going to have that information so you want to stay updated that is a good good way to go now the next one here is hashtags and hash tags if you're not familiar with hashtags it's really just a very easy way for you to stay current so hashtags very very cool there's a reason Twitter created hashtag and it's a simple way to filter and bookmark content quotes and streams and Facebook has also started using hashtags you see this off and use that event said live webcast is more and it's really fantastic to just build build a trend for yourself so you see that's also on Twitter they innovated this aspect very very cool very simple to add that you include these because people will frankly share it out there and they will allow you to actually leverage it in terms of other people and what they're finding out there so make sure that you include hashtags infographics a huge huge deal to improve Graphics are really graphic visual representations they're made fun of engaging.
information data or knowledge intended to present complex information quickly and clearly you really using this can be a great strategy for building your brand and for building an audience but also it'll build massive traffic if done right then a certain business that did this very well is mint.com you can see them on mint.com /blog they went out there and I'll be against the Giants like a quick and it's cetera pretty amazing to see and follow the you the traffic drivers there so another a piece of a very valuable information for you now in our day and age is going to be mobile-friendly designs and make sure that you actually are free they not only to your users obviously I make sure that it's that renders well has a nice and friendly easy navigation Dad it's easy to call your office and your location.
I buy a simple touch and that it's also search engine friendly so there's more information the blog about this I order to read it but that one big tip here is that you may be running ads to your website right now forgetting that if people are seeing those ads in the running it to your mobile and they are running on their mobile device they'll actually get a page that is broke and you are going to be wasting your money so make sure that you get this handled okay very good we're going to continue here make sure that you ask right this is one of the things that I think I skipped here in my presentation I apologize so I'm going to get to the BDU and befriending a second but ask and you shall receive asking questions is a good way to engage your followers and Spark you were also a curiosity about your products and services apologize here I'll skip that I messed up how about that.
we are so I had the final thing that I want you to think about here is it is not about likes tweets or followers it's about engagement value and sales I notice here on this light I put a magnet a big old magnets and we have a bunch of prospects clients and customers here being drawn into this magnet which has the name content on its contents it's at the core of a social media strategy for your business and as I said you can start by sharing other people's Constitution always do that that you can curate other people's content but you want to make sure that content is in the middle of this so that you can have a conversational piece that you can have an educational piece to share and that is fun and engaging so remember engagement value and sales.
however you want to follow a process to this if you need help with this you can definitely hire my team at chaos map if you need constant help we work on planning execution analytics and optimization there and feel free to do that but today your action is to actually create some content that you can provide to your audience and don't think complex here Stark simple however if you are a larger organization you don't want to just throw content out there think about Trends think about your Marketplace at Trine optimize this it seems it could be that you look at your mom's and say this and this is the Facebook mom through this is the weekly Facebook updates maybe every Thursday you have you know that the Thursday tip of the day over the weekend.
people come to know you for that so if you want more information on this so feel free to subscribe to the YouTube channel subscribe to the podcast get the new episodes and get access to workshops and book updates and it for sure if you'd like more information go to www.ign.com and they are you do you dq.com that is my name can barely spell it it is Jon round rug that's gone wrong the root.com and I look so forward to serving it's been a blast making this too hey it's going fast here I even messed up his life and I'm letting it go it's only because I want this information to get out there and I hope it's useful to make sure you visit the blonde make sure you just driving.
if you want to change your future you can start that by creating it today so go for it Be Inspired have fun I'm going to talk to you soon and I'll see you later by webs and on social media and social feeds than that you don't want smaller business or certainly somebody is brand new so research and post at the right time again or just go to the blocks a lot more detail there but the timing is very unique research has shown that the you know when 8 a.m. to 8 p.m. might be a better time for for posting then that's a midnight to 6 a.m. because people are around frankly each market is different so you know.
